Elevator Observation Research Paper Example | Topics and Well Written Essays - 1000 words

Lift Observation - Research Paper Example Nonetheless, perception can likewise be a demonstration of seeing or a demonstration involving mindfully. Perception is the propensity for seeing or the demonstration of taking note of and recording something. By this, one can emphatically say that watching is the demonstration of taking note of and recording something after a sharp report. Sharp perceptions are essential in various parts or field of working. For instance, an instructor needs to watch the development of his/her understudies or a specialist needs to watch the advancement of his/her patient. By so doing, they can measure what to do next on the patient or understudies. They can know, in the event that they are taking an astounding turn as far as recouping and execution or an off-base turn that needs more consideration and help (Ellis, 2007). Also, perception is a significant viewpoint on the planet we live in. With sharp perception, we can settle on savvy choices that will be of much assistance to us. In any case, perce ption is the key element of settling on astute and sensible choices; it likewise helps in thinking of smart thoughts, be it socially or businesswise. Perception enables an individual to make apparent ends concerning various issues throughout everyday life. This is on the grounds that it impacts the sorts of determination individuals make in a piece of lives, regardless of whether fortunate or unfortunate. Then again, on the off chance that one mentions an off-base objective fact, at that point he/she can make an inappropriate decisions about an issue or matter contingent upon the sort of the perception. What's more, it is acceptable to give sharp consideration to whatever one is seeing so as to settle on the correct ends or choices on the issue or matter concerned. This is to abstain from making fast decisions, choices or ends that have no premise. Also, numerous splendid or prosperous individuals, at one purpose of their lives, mentioned a sharp objective fact and had the option to think of insightful thoughts that helped the world overall (Ellis, 2007). Without perception, numerous things would not have succeeded in numerous nations. Notwithstanding, this gives us how perception is significant in our lives and the world in general. What is member perception? Member perception is a sort of examination for the most part utilized in social human studies. Be that as it may, its advantage is to increase close commonality with a given gathering of people or individuals for a given time or period during a specific action. The eyewitness, for this situation, needs to take an interest or assume a job among the gathering of individuals that he/she is watching. By this, the spectator can make a close connection with the gathering of individuals or people, and this will help him as he would see it since he/she won't feel like an outsider during the perception procedure. Nature between the eyewitness and the gathering of individuals or people develops with time. This aid es in the proficient correspondence between the spectator and the gathering of people or individuals. Moreover, this makes it simpler for the onlooker to pose inquiries effectively and the gathering of individuals or people to an answer decisively (Ellis, 2007). Be that as it may, the odds of the gathering of individuals or people responding to erroneously to the inquiries posed are not many. This is because of the great relationship made between the onlooker and the gathering of individuals or people. Then again, the key rule of this perception isn't for the spectator to watch, however to discover a task to carry out and relate to among the gathering of individuals or people. Notwithstanding, this sort of perception is important where the gathering of individuals or people don't need a relationship with any individual who isn't of their own. For instance, numerous associations and criminal substances don't need any sort of study on them or perceptions. For this situation, eyewitnes ses will in general posture like one of their own so as to get the vital data they

Credit Card Essay Example | Topics and Well Written Essays - 500 words

Charge card - Essay Example In the event that the understudy with a poor credit report is sufficiently blessed to get their fantasy work, the heaviness of the credit report will pull down a part of their salary. They will be burdened with the current obligation, just as follow through on greater expenses on everything from vehicles to protection. Protection rates depend on a customer's danger of recording a case and the insurance agencies modify the premiums as needs be. A 2004-2005 investigation by the Texas Department of Insurance found that, ...[I]nsurance misfortune proportions for individuals with the most noticeably terrible financial assessments are triple those of individuals with the best scores (Overview... ). For the poor credit hazard this outcomes in higher rates on auto, home, and even disaster protection premiums. Truly, even life coverage premiums are influenced by a poor credit report since poor credit can harm your wellbeing and may bring about your passing. Interminable budgetary concerns and fears of gatherers calling can show themselves in a horde of clinical issues. Difficult to oversee credit can cause pressure, hormone lopsidedness, coronary illness, hypertension, diabetes, and even a few types of disease (Lawrence). The hazard is considerably more prominent for young ladies where money related issues are a main source of self destruction (Khaitova). Simple credit and the bait of the charge card organizations can bring about a lifetime of wretchedness when crazy funds bring about the departure of an understudy's fantasy work. At the point when confronted with a below average occupation and raising protection rates, their wellbeing starts to endure. For a few, the pattern of mounting obligation can bring about death or even self destruction.

Reducing Stress and Avoiding Conflict With Difficult People

Reducing Stress and Avoiding Conflict With Difficult People Stress Management Relationship Stress Print How to Deal With Difficult People and Avoid Conflict By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on June 28, 2019 Mixmike / Getty Images More in Stress Management Relationship Stress Effects on Health Management Techniques Situational Stress Job Stress Household Stress Research shows that supportive relationships are good for our mental and physical health. However, dealing with chronically difficult people and maintaining ongoing negative relationships can actually be detrimental to our health. The toll of the stress can affect us emotionally and physically. Because of this, it’s a good idea to diminish or eliminate relationships that are filled with conflict  whenever possible. But what do you do if the person in question is a family member, co-worker, or someone you otherwise can’t easily eliminate from your life? The following are tips for dealing with difficult people who are in your life, for better or for worse. Keep Conversations Neutral Avoid discussing divisive and personal issues, like religion and politics, or other issues that tend to cause conflict. If the other person tries to engage you in a discussion that will probably become an argument, change the subject or leave the room. If youre unsure of whether your conversation style is too assertive or not assertive enough, this quiz can help. Accept the Reality of Who They Are In dealing with difficult people, don’t try to change the other person; you will only get into a power struggle, cause defensiveness, invite criticism, or otherwise make things worse. It also makes you a more difficult person to deal with. Know Whats Under Your Control Change your response to the other person; this is all you have the power to change. For example, don’t feel you need to accept abusive behavior. Use assertive communication to draw boundaries when the other person chooses to treat you in an unacceptable way. Create Healthier Patterns Remember that most relationship difficulties are due to a dynamic between two people rather than one person being unilaterally bad. Chances are good that youre repeating the same patterns of interaction over and over; changing your response could get you out of this rut, and responding in a healthy way can improve your chances of a healthier pattern forming. Here’s a list of things to avoid in dealing with conflict. Do you do any of them? Also, here are some healthy communication skills to remember. See the Best In People Try to look for the positive aspects of others, especially when dealing with family, and focus on them. (Developing your optimism and reframing skills can help here!) The other person will feel more appreciated, and you will likely enjoy your time together more. Remember Who Youre Dealing With Seeing the best in someone is important; however, don’t pretend the other person’s negative traits don’t exist. Don’t tell your secrets to a gossip, rely on a flake, or look for affection from someone who isn’t able to give it. This is part of accepting them for who they are. Conflict and Stress in a Relationship Get Support Where You Can Find It Get your needs met from others who are able to meet your needs. Tell your secrets to a trustworthy friend whos a good listener, or process your feelings through journaling, for example. Rely on people who have proven themselves to be trustworthy and supportive, or find a good therapist if you need one. This will help you and the other person by taking pressure off the relationship and removing a source of conflict. Let Go Or Get Space If You Need It Know when it’s time to distance yourself and do so. If the other person can’t be around you without antagonizing you, minimizing contact may be key. If they’re continually abusive, its best to cut ties and let them know why. Explain what needs to happen if there ever is to be a relationship, and let it go. (If the offending party is a boss or co-worker, you may consider switching jobs.) Tips: Try not to place blame on yourself or the other person for the negative interactions. It may just be a case of your two personalities fitting poorly.Remember that you dont have to be close with everyone; just being polite goes a long way toward creating harmony.Work to maintain a sense of humor â€" difficulties will roll off your back much more easily. Shows like The Office,  Modern Family and books like David Sedaris Naked can help you see the humor in the dealing with difficult people, especially if theyre people you love.Be sure to cultivate other more positive relationships in your life to offset the negativity that these challenging relationships can bring. How to Deal With Relationship Aggression

The Pandemic Is A Disease Outbreak - 1295 Words

A pandemic is a disease outbreak that is scaled at a global level. Our group looked at five important topics surrounding the issue of pandemics such as influenza, cholera, TB, malaria, and Antibiotic resistance. A common theme in judging the occurrence of a pandemic is to see how the disease diffuses among a population. Diseases diffuse into an area in a variety of ways. Diffusion requires an infected host, because the disease is dispersed by transmission amid hosts. It is essential to assess the transmission and epidemiology of diseases to implement appropriate methods of control and elimination of the disease. Malaria, also known as Plasmodium infection, is caused by the plasmodium parasite. If malaria is treated within its initial stages of development it can be cured. The symptoms usually start to exhibit within 10 days to 4 weeks after the infection. The initial symptoms of malaria include high fever, nausea, sweating, chills, muscle aches, and vomiting. The symptoms of malaria mimic certain flu symptoms in the initial stages, which is why many cases go unheard until it is in its detrimental stage. If malaria is left untreated it can cause severe anemia and cerebral malaria. Cerebral malaria is when the capillaries carrying blood into the brain are blocked, which can cause a coma and eventually death. The most vulnerable among populations are pregnant women and children under the age of five. Their immunity is the weakest and this allows them to be more susceptible toShow MoreRelatedGlobal Pandemic Is A Disease Outbreak1751 Words   |  8 PagesGlobal pandemic is a disease outbreak tha t is determined by how far and fast a certain disease spreads. Although global pandemics causes a mass amount of people to die, it does not get determined by that number. Global pandemics can be spread in multiple continents or even as far as worldwide. Global pandemics usually begin in animals and insects and gets spread to humans through various ways like consumption of meat. Once a few people have it, it becomes easier to spread it from human to human.Read MoreIn Making The Case For Securitisation, Scholars Establish1351 Words   |  6 Pagesthe substantial security risks of an outbreak which makes a security-based approach more appropriate, and highlight the substantial amount of resources and awareness that flows from, and is justified by, the securitisation process. On the first contention, It is argued that national borders are weakened by globalisation, allowing infectious diseases to spread at an alarming rate around the world, as demonstrated by the 2003 SARS pandemic. T his allows diseases to have the capacity to detrimentallyRead MoreBird Flu1508 Words   |  7 PagesAvian Influenza (Bird Flu) An influenza pandemic is a global outbreak of disease that occurs when a new influenza A virus appears or emerges in the human population, causes serious illness, and then spreads easily from person to person worldwide. Pandemics are different from seasonal outbreaks or epidemics of influenza. Seasonal outbreaks are caused by subtypes of influenza viruses that are already in existence among people, whereas pandemic outbreaks are caused by new subtypes or by subtypesRead MoreThe Epidemic Of The Bubonic Plague1226 Words   |  5 PagesEpidemiology The prevalence of disease in the thirteenth century was very common in Europe,and Africa, later on spread to parts of Asia. Currently the bubonic is not that common but is still infecting a small portion of the earth. The Bubonic Plague is an infectious disease caused by the bacteria Yersinia Pestis, a zoonotic bacteria, usually found in small animals and their fleas. It is transmitted between animals and humans by the bite of infected fleas, direct contact, inhalation and rarely, ingestionRead MoreThe Plague : The Great Plague1064 Words   |  5 PagesContaining a Pandemic: The Great Plague Although plague continues to emerge around the world, there was an outbreak so large in the medieval era that it threatened to wipe out entire continents. The vast devastation that began in Asia and spread to Europe is likely the most deadly pandemic in human history. There were many reasons for the lack of containment, from ignorance of its origin to the lack of anything to stop its deadly trail. The disease struck and killed with terrifying speed, leadingRead MoreThe Black Death Pandemic967 Words   |  4 Pages The Black Death: A Murderous Pandemic that Led Life to How it is Today The Black Death, a horrible pandemic plague that spread through all of Europe, taking 25,000,000 people along with it. In 1347, a mysterious pandemic appeared in the city-states of Italy just as Europe was recovering from famine. The Epidemic did not end until 1351 partly due to the belief of the people that this plague was spread through the air and was gods way of punishing them for their sins. Although this plague killedRead MoreEssay about H1N1 Pandemic1608 Words   |  7 Pages1. During the H1N1 flu pandemic, risk communicators expected the public to experience certain outrage factors. These risk factors include but are not limited to the following. Controllability, the flu virus seemed to spread rapidly among the public. Controlling the virus appeared to be a problem during the early stages of the pandemic, this made people feel anxious and unsure. Catastrophic potential was another factor that played a major role. The H1N1 virus had the potential to cause a significantRead Mo reAnalysis Of The Movie Contagion 935 Words   |  4 Pagesmicrobial origin that lead to the origin of casualties who vary from few individuals to lots and lots of millions of people. It has been described as a global pandemic as it affected many people all over the world. The outbreak of the disease has been depicted from the rise, vaccination and the prevention methods of a new disease. ​The origin of the disease has been described at the end of the movie where we find out that a bat with a virus known as paramyxovirus that infects a pig. The pigs that are forRead MoreModern World : A Global Epidemic1263 Words   |  6 Pagesthis growth and development can have a dark side to it – further brought out in devastating medical outbreaks such as pandemics. A pandemic is a global epidemic affecting an exceptionally high portion of the population, further highlighted through human fear and stigma surrounding these infectious diseases (Downs, 2005). Roughly three of every four emerging infectious diseases are zoonotic diseases, both Ebola and HIV fall into this category (Wolfe et al., 2005). HIV is believed to have originatedRead MoreEssay on Influenza Pandemic Public Health Plan855 Words   |  4 Pagesinfants, children, and geriatric population, all requiring specific attention. Translocation and globalization has significantly changed the propensity to e xpose the population to a mired of infectious diseases. The World Health Organization has identified an increase rise in global influenza pandemic with ability to reduce the health, safety, and welfare of the essential services workforce; immobilize core infrastructure; and induce fiscal instability (NJDHSS, 2008). As these effects can have an

What Are the Advantages Disadvantages of Working in...

â€Å"A team is a group of individuals who work together to produce products or deliver services for which they are mutually accountable.† (Cohen Mohrman, 1995) Teamwork is used everyday, everywhere in business organisations. It is an important way of bringing people together, developing stronger bonds between members and quickly tackling large projects. There have been many theorists who have developed conflicting theories regarding the pros and cons of working in teams, thus the ageing problem in hand is firstly being able to identify these advantages and disadvantages, and secondly trying to find solutions to reducing or avoiding these disadvantages. The ability to do this is of paramount importance for leaders everywhere†¦show more content†¦Allport argued that the key to resolving conflict was better interaction between members. The foundation of this argument is that interaction consolidates a feeling of group identity resulting in stronger bonds between group members and encourages friendships. In this way, if we examine Allport’s theory with reference to Guirdham’s, we could see that team members might be less likely to abuse group norms. However, one problem that could arise as a follow on from encouraging team members to become friendly with one another is the idea of groupthink, which I shall discuss shortly. The second advantage I am going to discuss is that group members all motivate one another. In order to provide evidence for this statement it is necessary to re-examine one of the theories mentioned earlier; Group norms (Guirdham, 1995). Guirdham suggests that every team member is encouraged to adopt these four norms which encourages stronger bonds between the team members and can convert simple group members into friends. This therefore leads to an environment in which everybody gets along. However, it could be argued that there are two major consequences and disadvantages that may arise through this type of approach. I already touched upon the first one; somebody in the group may abuse the group norms and morale may be lowered. The second is the idea of groupthink (Janis, 1972). Groupthink is the idea that in an environment where people are too friendly, they doShow MoreRelatedTeamwork in the Workplace2308 Words   |  10 PagesWhat are the advantages and disadvantages of wor king in teams? By reference to relevant theory show how can the disadvantages be reduced or avoided. A team is a group of people working together to achieve the same objectives. Katzenbach and Smith state in their report The Discipline of Teams (1993) that ‘the essence of a team is common commitment. Without it, groups perform as individuals; with it, they become a powerful unit of collective performance.’ Throughout this study, I will analyse theRead MoreInternational Marketing Channels - Orana Case5714 Words   |  23 Pages. ORANA uses both its own sales staff and independent distributors to increase retail sales in Vietnam. Discuss the advantages and disadvantages of this strategy. ORANA realized the huge opportunity in covering new market areas due to the increasing demand in Vietnam as an emerging market, many indications showed that annual sales has a potential growth rate of around 20%, due to the increasing purchasing power, the middle class is growing, and people are willing to try new products. ThereforeRead MoreMis Summary25465 Words   |  102 Pagesstand-alone tasks more efficient. Assists with the execution of discrete tasks. Ex.: word processors, spreadsheets, CAD systems Characteristics: Can be adopted without complements; impact increases when complements are in place Capabilities: o Enhancing experimentation capacity o Increasing precision 2) Network IT (NIT): provides a means by which people can communicate with one another. Facilitates interactions without specifying their parameters. Ex.: e-mail, instant messaging, blogs, groupware. UnlikeRead Morepaul hoang answers72561 Words   |  291 Pages(for which 1 mark can be awarded). [5 marks] Person Specification for Head of Economics and Politics †¢ †¢ †¢ †¢ †¢ †¢ †¢ b) Ability to lead an experienced team of teachers Experience of teaching to IB level Must have proven leadership skills and be an effective team player Excellent communication and interpersonal skills Be prepared to maintain outstanding standards set by the school and Department Ability and willingness to offer extra-curricular activities an advantage All teachingRead MoreAn Investigation of Customization in ERP System Implementations Marcus11491 Words   |  46 Pagesplanning (ERP) system adopters have pursued high levels of software customization during implementation despite the generally accepted best-practice heuristic of limiting customization. Qualitative data from ERP adoption projects and consultants working with ERP implementations have been collected. This study empirically identiï ¬ es customization drivers and explains their relationship to customization. The results suggest that high customization may occur because of: unnecessary redevelopment of functionalityRead MoreAssignment on Hr Promotion Transfer14234 Words   |  57 Pagescooperation, long service etc.† Promotion is defined as giving higher position to the employee, which carries high status more responsibilities and higher status. Promotion means advancement of employee in terms of pay and status also improvement in working conditions. The upward assignment of an individual in an organization is hierarchy, accompanied by increased responsibilities, enhances status and usually with increased income through not always so – Arun Monappa amp; Mirza S. Saiyadain. EdwinRead MoreChern12534 Words   |  51 Pages †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Executive Summary Core Results Consulting (CRC) understands that strategic planning that involves acquiring, deploying, and retaining the right number, and quality, of employees who possess the appropriate talents to effectively execute the company strategy. In order for Chern to maintain their competitive advantage the company must execute an effective strategic staffingRead MoreProblems on Cost Accounting70221 Words   |  281 Pagesbeen prepared by the faculty of the Board of Studies. The objective of the study material is to provide teaching material to the students to enable them to obtain knowledge and skills in the subject. Students should also supplement their study by reference to the recommended text books. In case students need any clarifications or have any suggestions to make for further improvement of the material contained herein, they may write to the Director of Studies. All care has been taken to provide interpretationsRead MoreShared Service Center42220 Words   |  169 PagesMana gement control in Shared Service Centers - How to influence people in the striving towards organizational goals Authors: Emma Carlsson Ann Schurmann Avdelning, Institution Division, Department Ekonomiska institutionen 581 83 LINKÃâ€"PING Sprà ¥k Language Svenska/Swedish X Engelska/English Rapporttyp Report category Licentiatavhandling Examensarbete C-uppsats X D-uppsats Ãâ€"vrig rapport ____ URL fà ¶r elektronisk version http://www.ep.liu.se/exjobb/eki/2004/iep/015/ Titel Title Fà ¶rfattare AuthorRead MoreData Base Management System13582 Words   |  55 Pageshierarchy t A computer system organizes data in a hierarchy that starts with bits and bytes and progresses to fields, records, files, and databases. * A bit represents the smallest unit of data a computer can handle. * A group of bits, called a byte, represents a single character, which can be a letter, a number, or another symbol. * A grouping of characters into a word, a group of words, or a complete number (such as a person’s name or age) is called a field. * A group of related

Princely Jets (Pvt.) Ltd. the Air Ambulance Written Analysis of a Case Free Essays

Princely Jets (Pvt. ) Ltd. – The Air Ambulance| Written Analysis of a Case| Mariam Soomro, Sharmain Malik, Syed Zainul Islam Farooq Tirmizi| Introduction This paper will be referring to the case study â€Å"Princely Jets (Pvt. We will write a custom essay sample on Princely Jets (Pvt.) Ltd. the Air Ambulance Written Analysis of a Case or any similar topic only for you Order Now ) Ltd. – The Air Ambulance†. It will discuss at length the issues brought out in the case which concern the new Air Ambulance service that Akbar Group of Companies is planning to launch. This paper asserts that Akbar Group should go ahead with the launch of the new service at the proposed price US$ 750 monthly membership and an hourly rate of usage of US$2500. The paper will attempt to justify the pricing strategy and discuss the mix of promotion tools that they should make use of. Overview The Akbar Group has a diverse group of companies with their operations being divided into two major categories: the aviation division and the commercial division. They started operations in Pakistan in 2005 with Princely Jets (Pvt. ) Limited with their first private charter jet services. They offered private jet services on an adhoc as well as on a scheduled flight basis with an objective of making the private jet charter experience simple, comfortable, enjoyable and unique. They launched in Karachi and later on expanded their services to Islamabad in 2006. By 2008 they had a fleet of 6 aircrafts. They had an average growth rate of 15% and a return on investment of 3%. Their aviation division also included being the General Sales Agents for twelve international airlines; they were representatives of Amadeus; and they offered travel agency services under the name Princely Travels and Citilink. Their commercial division included allied businesses such as the distribution of Nike and United Parcel Services (UPS). They also had exclusive distribution of travel insurance for the American Insurance Group. Akbar Group also introduced many global businesses in Pakistan such as McDonalds, The Princeton Review and LMVH Watches and Jewelry. Market Situation and Competitive Scenario Pakistan suffers from a host of problems such as political and social unrest. The rate of political protests, traffic accidents, criminal assaults and terrorist attacks has increased significantly. There is a constant need for transportation of victims for emergency needs. There have been many instances where the patient never makes it to the medical facility in time because of traffic jams. There are a sufficient number of medical rescue teams that provide ambulance services such as Askari Aviation, Edhi Foundation and Chhipa Ambulances, but none that provided specialized air ambulance services. The Akbar Group identified this gap in the market and decided to offer an Air Ambulance service to cater to this unmet need. It was easy for them to cater to this need as it would be a natural extension of their aviation services that they provided through Princely Jets. They had an existing clientele from their Princely Jet services who they could target for the same specialized air ambulance services. Segmentation and Target Market The Akbar Group chose to segment the market using two techniques: Psychographic and Demographic. Psychographic: They wanted to target affluent customers who would be â€Å"willing to provide insurance for this value added medical facility not only for their personal use but also for the use of company employees†. Demographic: The target market identified for the air ambulance service included corporate entities such as multinational and large national companies, banks, embassies, governmental agencies and some high net worth individuals. Marketing Mix Product/ Service The Akbar Group proposed the following with their Air Ambulance Services: * Transportation of physicians and specialists to remote areas * Inter-hospital transfer of patients requiring specialist’s treatment and immediate attention * Quick transportation of blood and human vital organs * Medical and other assistance to companies and organizations in remote areas of the country. They wished to start off their operations with a pilot project in Karachi and later on proceed to other parts of the country. In the Karachi region they planned to provide their services within a radius of 125 nautical miles (225 land miles). The justification behind this radius was that they wanted to transport the patient to the nearest medical facility within a maximum of 90 minutes. They planned to offer air ambulance services with two fully equipment helicopters with multiple seating and at least two patient beds. They would have on board a fully trained paramedic team including a doctor, state-of-the-art medical equipment, life saving and emergency medicines, oxygen and blood transfusion capabilities. The air ambulance aimed to offer a smooth transition of the patient from the helicopter to the emergency room. Financially Viability As seen from the expected revenue above, after the first year this project will generate a profit stream which will make this a viable project. The Air Ambulance project is suitable for a country like Pakistan where one sees in Exhibit 9A and Exhibit 9B that there is a high requirement for such services. To support this one should also look at Exhibit 12 to see the number of people that are in need of such services and have no other alternative. Pricing The two pronged strategy that is being offered by Mr. Ghouse is feasible since targeted market segment pays little importance to prices. They consider the value of the services. Therefore, as they are willing to pay these prices for business purposes; then they will be more than willing to pay for medical services. The prices suggested will be divided into 3 categories for three different customer divisions as the following: Corporate customer- These are the companies mentioned in Exhibit 3. They will be offered a yearly package that will contain 37 hours that they can use at any hour. It can be used by any member of the corporation with the approval of HR. * Private Customer- These will be those individuals who are operating private companies that have steady cash flow. They will be familiar with Princely Jets (PVT) LTD. services; hence it will be relatively easy to convince them to utilize The Air Ambulance services for themselves. * Hospitals- A yearly contract will be signed with hospitals as mentioned in Exhibit 11B; this will provide an additional service which can be provided by leading medical institutions, which will have customers who are willing to avail on a one off basis. The cost that is charged by the hospital will be left to its discretion. Pricing Method The pricing strategy will differ from segment to segment. The private customer will be charged a slightly higher price as he will be less likely to require services on a regular basis. Whereas corporate customers and hospitals will be charged a slightly lower price since they will be purchasing bulk services and are more likely to want greater flight hours. Therefore, higher revenue can be generated from these institutes through variable costs. The above methodology is simply a proposal. However, this project is definitely viable. If we consider the pricing that Princely Jets is exploring; the following comes to mind: Premium Pricing Princely Jets is going to be fulfilling the needs of a niche market. As stated earlier, pricing is not an influencing factor in the decision to purchase. For these high profile consumers, the ambience, the service environment and the quality will be perceived as of worth. It is about how vital the customer is made to feel during the entire journey. It is the flexibility offered, the uniqueness in treatment and of course, the fact that each flight is personalized for the client. They will be willing to pay for a superior air solution over others which are designed to give greater benefits. It is these intangibles that justify the premium pricing strategy. Also as it is the pioneer in its category, it can enjoy the benefit of being a price setter in the industry. Specialized Service Air ambulance services have high operational costs. The specialized nature of these air rescue services limits the ability to compete on the basis of cost. Therefore, marketing is directed towards high net individuals, corporations and governmental agencies that prefer other factors. Customized Air Solution Princely Jets is going to fabricate each flight with accordance to the needs of the client. From the point of destination to the point of food being catered; every small aspect will be planned in order to serve the punter in question. Heritage Akbar Group of Companies is bringing this premium service in and has over 100 years of experience in the aviation industry. This facet can be utilized to position Princely Jets air ambulance services in the consumer’s mind and be used to build brand equity. Placement Princely Jets launched from Karachi in 2005 and had expanded to Islamabad by 2006. It designed a 4000 square yard hangar with a high tech maintenance workshop for supportive services. Also to add benefits and value to their service, Princely Jets had its own airport lounge in Karachi. It was dedicated to Princely Jets customers. Promotion Viral Marketing This strategy played well for the luxurious travel Princely Jets offered. It appeared to be promising for air ambulance services as well. Within the narrowed boundaries of this niche market, if the trend of air ambulance services spreads like wildfire, targeted customers will be drawn into its usage. Word of mouth Word of mouth communication remains to be the most effective and popular marketing tool. As it is recommended from person to person, a level of trust is involved. That by itself will build to service credibility and reliance. Relationship marketing Given the infrequent nature of this service, Princely Jets will have to be persistent in building and sustain its clientele. It should focus on the longevity of end user relationships and continue to remain in touch with them. They will likely own personal, intricate consumer information such as birthdays, anniversaries etc and can perform diminutive gestures such as sending a birthday card across to remind the consumer that Princely Jets remembers them and is thinking of them. That will add to value in terms of positioning in the customer’s mind. Direct Marketing This may prove to be a successful strategy for the air ambulance sector. Sending brochures, flyers, personalized posters to the consumers would build a personal connection. An even better alternative is to send customized letters to them on a monthly or biweekly basis to build brand recall and to make Princely Jets the preferred carrier. Another way to differentiate itself is to offer to show the helicopter to exclusive clientele. These strategies are recommended to Mr. Ghouse as they will prove to be the most effectual and valuable. However, an aggressive online marketing campaign to compliment the above tactics will be better. Mr. Ghouse should draw up an integrated marketing communication plan that has the consistent message of safety, security and comfort and is conveyed accurately. How to cite Princely Jets (Pvt.) Ltd. the Air Ambulance Written Analysis of a Case, Papers

Of Mice And Men Essays (416 words) - English-language Films

Of Mice and Men The book that I have read that has really stayed with me is Of Mice and Men by John Steinbeck. I really enjoyed reading it which is unusual because I usualy don't enjoy reading to much. There was something about George and Lennie's friendship that really made me think. Seeing how they were and how they shared life was really intresting. George didn't have to bother with Lennie, he could have abandoned him and gone on his own way. But he did not do that, he stayed with Lennie watching over him almost like a parent to a child. Even though Lennie always got Georege in trouble, George never stoped loving him and always stood by him. The friendship they shared went beyond what was transparent they each shared a dream and both knew they ment the world to each other. I felt that if these totaly different people could get along and look out for each other, why can't we get along with people who are differnt than us. They made me realize that I could learn something from how to treat people w ho are differnt than me. What I also liked about it was the way they never stopped trying to reach their dream. This made me think that if they could work hard for there dream why can't I. It showed me that it does not matter were you come from or what you do, it is okay to dream and work as hard as you can to reach it . For all it shows for friendship and loyalty it also shows how sometimes you have to do things you never thought you would do. For example in the end when George is forced to shoot Lennie in the head you would never have thought he would do that, but you can see that under the circumstances he had no other choice. He only had two choices let the other people get to him first and watch them torture Lennie while he died a long horrible death or do it himself and get it over quick were Lennie did not know what hit him. This is also true in life, many times we are faced with tuff choices and even though they may be the hardest you will have to go through, you know that t hat is the only way. You come to the realization that everything you thought you was about, can all change with a blink of the eye.