Horizontal Violence and Staff Morale Essay - 1049 Words

When one goes into the profession of nursing it is usually not for the money, job security or the glamour of the job. Those of us who chose nursing as our profession generally care for others and want to make a difference in the world. New nurses are excited to become licensed and to start working in the profession of nursing. When new nurses enter the field of nursing, they are often met with more experienced nurses who have practiced longer and subsequently has more experience. This maybe an opportunity for the new graduate to learn and grow or it can lead to horizontal violence in the work place. Horizontal violence decreases patient safety and job satisfaction drastically. Horizontal violence is unfortunately not new to the†¦show more content†¦The physician began screaming and cursing in the middle of the unit. He questioned her education by stating, â€Å"where did you go to medical school†. The nurse became really upset and began to cry. The behavior exhibited by the physician iss a textbook example of horizontal violence. Behaviors of horizontal violence include name calling, spreading rumors and making threats to someone (Echevarria, 2013). These activities may cause mayhem for the victim of horizontal violence and can drastically reduce patient safety. When a nurse is being bullied through horizontal violence, a patients’ safety is put at a great risk of being affected. Effective communication is necessary for nurses to provide safe and reliable care. According to Purpora and Blegen, approximately 60% of actual errors in patient care result from poor and ineffective communication (para. 3). Horizontal violence causes a decrease in effective communication between caregivers which places the patient’s safety in jeopardy. Horizontal violence decreases staff morale which leaves room for error in the workplace (Longo Smith, 2011). Nurses are more likely to make errors in caring for their patients when they do not have the appropriate support from their coworkers. The demeaning behavior causes the person being bullied not to ask questions or seek assistance when they are unsure of a task. This leads to making assumptions in the care of the patient and unfortunatelyShow MoreRelatedConflict Within The Field Of Nursing850 Words   |  4 Pagesnumber of different levels of the employees. Focusing in on one of those areas would be the nurse to nurse, or horizontal/lateral violence. Tanja and Eliza Schub stated (2015), â€Å"Conflict itself is not inherently negative and can actually be a stimulus for positive change, but conflict between nurses that is either ignored or handled inappropriately is a major source of stress for nursing staff across care settings.† Situations in which the conflict is not being properly dealt with can lead to an increaseRead MoreAre Leadership Mentoring Programs Beneficial? Increasing Patient Care Outcomes?982 Words   |  4 Pagesaim of the literature review was to determine if the initiation of leadership mentoring programs would improve the competence and integration of new nurse leaders to increase patient health outcomes in clinical practice settings. â€Å"Trends such as low morale, a general apathy regarding professional collegiate support, heavier workloads, reduced resources, and higher patient acuity can contribute to job dissatisfaction, poor work performance, and may be putting positive patient health outcomes a t risk†Read MoreLateral Violence in the Workplace1270 Words   |  6 PagesLateral violence in the workplace Lona A Smeltzer Southern New Hampshire University Lateral violence in the workplace Abstract This paper explores five published articles as they relate to the concept of Lateral violence (LV) within the nursing profession and how it directly affects the work environment. The concept of LV is also known as abusive behavior, horizontal violence, bullying, aggression, horizontal hostility, verbal abuse or â€Å"nurses eating their young†. There are fourRead MoreDifference Between Violence And Lateral Violence Essay905 Words   |  4 PagesCivility and Lateral Violence in Nursing Lateral violence is a devastating phenomenon in the nursing workplace. It is also known as ‘horizontal violence’ or ‘workplace bullying (Coursey, Rodriguez, Dieckmann, Austin, 2013). In this evidenced-based paper there will be information provided to figure out why there is lateral violence in the workplace and how to incorporate civility. Lateral violence refers to acts that occur between colleagues, where bullying is described as acts perpetrated byRead MoreWorkplace Bullying Is A Phenomenon That Affects Many Organizations Essay892 Words   |  4 PagesWorkplace bullying is a phenomenon that affects many organizations, especially among healthcare professionals. â€Å"Bullying of nurses has been identified as affecting patient outcomes, occupational stress, and staff turnover with fifty percent of those reported being bullied identified managers or directors as the bullies†(Etienne, 2014, p. 6). This paper will analyze data, information, knowledge, and wisdom continuum as it relates to workplace bullying in the healthcare environment. It will identifyRead MoreThe Effects Of Lateral Violence On The Workplace1159 Words   |  5 Pageswithin many professions in today’s society. Often referred to as lateral violence, this occurrence is no exception in the nursing profession. It is also known as ‘hor izontal violence’ or ‘workplace bullying (Coursey, Rodriguez, Dieckmann, Austin, 2013). In this evidenced-based paper, information will be provided in an effort to identify causes of lateral violence in the workplace and how to encourage civility. Lateral violence is defined as acts that occur between colleagues wherein, bullying isRead MoreCivility And Lateral Violence Within Nursing1068 Words   |  5 Pagesand Lateral Violence in Nursing Civility in the work place, or the lack thereof, has been identified as a growing problem within many professions in today’s society. Often referred to as lateral violence, this occurrence is no exception in the nursing profession. It is also known as ‘horizontal violence’ or ‘workplace bullying (Coursey, Rodriguez, Dieckmann, Austin, 2013). In this evidenced-based paper, information will be provided in an effort to identify causes of lateral violence in the workplaceRead MoreGun Violence Essay1234 Words   |  5 Pages Violence has become a major health issue in the society. Workplace violence is one of the areas that continues to witness a rise. This takes various forms, inclusive are bullying and active gun shooter incidents. This paper will discuss this problem in relation to Nursing. Article Discussion Sadly, gun violence has become a part of everyday life in the United States. Hardly can a week go by without one or more reported incidents of gun violence in schools, nightclubs, work place, churches, andRead MoreHorizontal Violence Against Nurses During Workplace2446 Words   |  10 Pages Horizontal Violence against Nurses in Workplace Cyron Christian Viado Ryerson University Family and Violence CSOC 502 Dr. Maria Wallis June 9, 2015 Horizontal Violence against Nurses in Workplace The primary purpose of health care is to serve the patients’ physical, emotional, and spiritual needs. However in a recent news headline in Vancouver Sun newspaper in February 24, 2015 tackle the stories entitled: B.C. nurses to begin filing charges against violent and aggressive patients. It statedRead MoreEssay about Providing Security for Nurses2909 Words   |  12 Pagesovercome in the profession of nursing is violence (Huston, 2014). Anyone familiar with nursing has long known that violence is the â€Å"redheaded stepchild† of the profession, but for those with an outsider’s perspective looking in, the concept can be somewhat difficult to comprehend. It’s been suggested the confusion may stem from people’s misconception about the true meaning of the term violence, or even simply the disbelief that nurses are even subjected to violence in the first place (Huston, 2014).

Microbiology Bacteria Paper Free Essays

I would not say science is storybook fun, but who knew it become a mystery. Trying to find out what was in our number seven vial would become a battle we were willing to take on. As I began the test of deciding if our little bacteria friend was gram positive or negative, Jordan my science teammate, was putting together a smear plate. We will write a custom essay sample on Microbiology Bacteria Paper or any similar topic only for you Order Now In as little as ten minutes we had discovered by the pink oval shapes we were observing, our microbe friend was a gram negative rod. We had narrowed our search down to five! We decided next we would do oxygen along with a motility test. Along with those, we did a fermentation investigation. These tests would narrow our pursuit down even further. Unfortunately these tests take time. The following day, we curiously went to our ‘stash’ of experiments. As we observed we soon realized our little bacteria was a non-motile, facultative anaerobe. With the observation of acid and gas formation, this microorganism was able to catabolize glucose, lactose and fructose. Our smear plate, with white convex muciod looking colonies confirmed our suspicion. We were now looking at vial number seven with anew respect, he now had a name, and that name was Klebsiella pneumonia. Read also Lab 2 Biology Now that our mystery microbe had a proper name, where would we find it? This bacterium, I found out is ubiquitous in nature, meaning it seems to be present, everywhere at the same time. Just about anywhere you would step, touch or see in nature you could bet this little guy is there. Its family is abundant in soil, water and vegetables. But they have cousins, uncles, second cousins etc. just about everywhere else. â€Å"Wow†, was all I could muster. But our friend not only had a large family in nature, this microbe also found residence inside the human body. The respiratory, intestinal, and urogenital tracts are a favored neighborhood for this microscopic organism. This tiny microbe seems to find just about any region environmentally friendly. Not only is it very versatile in were it lives, I would soon learn it was also just as versatile in what is able to do. This small bacterium could devastate the human body if allowed to. Our secret microbe was considered to be an opportunistic human pathogen, meaning that under certain conditions it may cause disease. All this little guy needed was the perfect scenario and he could ‘thrive’ in only a way harmful bacterium could. Read Chapter 8 Microbial Genetics Persons with underlying diseases such as alcoholism or lung infections were some of their favorite captives. Along with people who are hospitalized and receive invasive procedures, being their other prime hostages. These guys are on the top ten most known list of nosocomial infection pathogens. Trying to get rid of this pathogen is no easy feat either! Once this type is let in he really does not want to leave. Of course, the first attack to rid the body of this pathogen is to use a timely and aggressive treatment of antibiotics. Even that though, can prove to not be beneficial. Since these little critters are proven to be resistant, meaning, they develop ways to inactivate or neutralize the antibiotic. Many cases have to be treated with cephalosporin’s and aminoglycosides to give the bacteria a two-pronged attack. This bacterium certainly has a powerful army when dispersed. But how does this little fella do this? Well, the pathology for it to become Pneumonia develops when the bacilli invade and multiply within the alveolar spaces. General Biology Ii Study Guide (Online Class) iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" style="position: absolute; clip: rect(1px, 1px, 1px, 1px);" src="https://phdessay.com/general-biology-ii-study-guide-online-class/embed/#?secret=NWtLO7Q1Ow" data-secret="NWtLO7Q1Ow" width="500" height="282" title="#8220;General Biology Ii Study Guide (Online Class)#8221; #8212; Free Essays - PhDessay.com" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"/iframe The pulmonary parenchyma becomes consolidated, and the mucoid exudates that fill the alveoli is controlled by macrophages, fibrin, and edema fluid. Neutrophils, our bodies own fighting soldiers are inhibited by a neutral polysaccharide in the capsule of this bacterium. Numerous encapsulated gram-negative bacilli appear free in the exudates and in alveolar macrophages. Then exudates accumulate and the alveolar wall becomes compacted and healthy tissue starts to degrade. This area, where the microbe does its best work, is the area of gas exchange with the blood, a vital part of the human anatomy/physiology. So when this microbe is able to take over, a hefty defense force of antibacterial agents have to come to the battle. Antibiotics themselves though have a become an overused tool. This has become a growing problem and many actions have now come into play to stop the abuse of these products. Some would argue a little too late. This lapse of poor judgment has led to the numerous strains of antibiotic resistant infections. Klebsiella pneumonia is one of the leading culprits. The thing is though, bacteria does not know its playing a dangerous game with us, all bacteria is trying to do is win. References Klebsiella pneumonia . Retrieved from: http://www.klebsiellapneumoniae.org/ (Klebsiella pneumoniae ,† 2011) Klebasiella pneumonia. Retrieved from http://www.histopathology-india.net/Klebsiella_pneumoniae.htm (Dr. Sampuna Roy, 2011) How to cite Microbiology Bacteria Paper, Papers

Five Steps to Conducting a Systematic Review

Question: State the purpose of the study, identify the problem and identify, describe, and critique for appropriateness any research objectives, questions, or hypotheses. If there are none, suggest how those might be stated. Answer: Purpose of the study, and identification of the problem The definition of nursing is changing in todays time. There are some iconic role models in nursing profession. Due to this some nurses chose their profession and try to follow the guideline given by their role models. But in todays time, only a few nurses can live up to the expectations of the patients. The concept of caring between nurses and patients is also changing (Nursingworld.org, 2015). The paper reviews a test to determine the gap between concept of care of nurses and patients. Examination of given literature review The used articles are relevant. The previous theories and studies are described. All the references are not current. Some are within the time span of 1980 and 2000. 16 references are from the last ten years. No sources are from the last 5 years. There is no particular knowledge on relation between care, outcomes and health. There is no certainty of whether nurses and patients have the same definition of care. Examination and critique of study framework The framework is explicitly expressed. In here, the framework is based on substantive theory. It identifies and describes relation between the concepts of interest. The framework reflects on knowledge of nursing. In the nursing profession proper knowledge of patients view on different aspects are very important. There is a difference in opinions of nurse and patient regarding to the care given by the nurse. The framework is done to assess this theory. Appropriateness of research objective. The research objectives were appropriate. Critique of variable. Independent variables are patient and nurses. Dependent variables are caring behavior. Critique of attributes and demographic variables Demographic variable was age of the patients. Critique of the research design. By research design of any study we mean is its study type. It may be descriptive, review, experimental, meta-analytic. The subtypes include variables, hypothesis, research question, experimental design (Khalid S Khan, 2003). The design study in this case is a review. Specifically, it is a systematic review. Grouping was done according o patients and nurses. Some pilot studies were used for designing this study. The present study was on findings of pilot study Description and critique of the sample and setting. Research studies which were quantitative and had nurses and patients perceptions were included in the study. The studies were from scientific journals. There was an excessive amount of studies but those were not used. The participants had to be adults. The setting was always a hospital or institute. Quantitative research designs were followed. At first, literatures were searched for so that the relevant articles were chosen. A total number of 262 articles were produced. The titles were screened for. Titles which were irrelevant were excluded. The remaining 98 articles were chosen for the next step. Duplicates were considered too. Then, an evaluation was done. Abstracts were checked for inclusion criteria. The ones meeting the criteria went on to the next phase. In the final phase, 51 articles were studied. No extra information was found by searching the references. 29 articles were zeroed on for quality checking. The 29 articles were read and evaluated by a checklist. Some of the studies were excluded that was not meeting inclusion criteria. 5 articles were thus excluded. To check that the exclusion was just, the articles were read twice. No fault was found. The articles finally chosen had in it the caring behavior. The articles had author, publication date, aim of study, sample size, details of population. Synthesis of da ta was then done by narrative approach. 23 articles were reviewed. By power analysis determination of sample size is done which is done to get effective results (Statmethods.net, 2015). No power analysis was done in the study. The samples chosen had some data on perception of nurse and patient about caring behavior. Sometimes participants drop out of the experiments being carried out. This is called sample mortality (Yu, 2015). In the present study there was no sample mortality. Mortality indicators are age-specific rate in death, leading causes behind death (Rand.org, 2002). This systematic review followed the Centre for Reviews and Disseminations guidance. The study was set by considering a large number of evidences gathered from research articles. The setting was appropriate for the study because in the study, a review was to be put up on the study topic. Critique of the measurement instrument. Observation strategy was used for the systematic review. Nominal level of measurement was achieved. Q-methodology and Care-Q instruments were used over here. In this systematic review, 18 of the 23 studies used the Q-methodology. Rest used other instruments. These were Caring Behavior Assessment (CBA), the Caring Behaviours Inventory (CBI), and the Caring Dimensions Inventory (CDI). The instruments are reliable and valid. Procedure for data collection. Q-methodology and Care-Q instrument were used. Critique of the statistical analyses used. Spearmans correlation, t-test, ANOVA was used. These are the science of exploring and presenting data (Fao.org, 2015). Different levels of significance were achieved. The focus of each analysis was on differences between nurses and patients aspects. The statistical procedures used were t-test, Analysis of variance, Spearmans correlation. The statistics are t, F and rho. In some cases specific results and probability were found. Purpose of analysis Statistical procedure Statistic Result Probability (p) differences between the perception of nurse and patient t-test t Not given p = 0 .0001 differences in the comfort, relationship subscales, accessible, anticipates and trusting Analysis of variance F Not given p = 0.05 Correlation for nurses and patients group Spearmans correlation rho 0.94 Not given Critique of the researchers interpretation of findings. The limitation was that some studies used for the review had small samples. Another limitation was that measure of both groups perceptions about caring by the quantitative method were only taken. The paper is useful in giving an idea on perceptions of caring behaviour. The paper can be useful for educational programs for nurses. Further research needs to be done for further knowledge about relationship between patient and nurse in relation with care. References: Khalid S Khan, G. (2003). Five steps to conducting a systematic review.Journal of the Royal Society of Medicine, [online] 96(3), p.118. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC539417/ [Accessed 30 Jun. 2015]. Nursingworld.org,. (2015).Nursing at its Best: Competent and Caring. Retrieved 30 June 2015, from https://www.nursingworld.org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Vol-16-2011/No2-May-2011/Articles-Previous-Topics/Nursing-at-its-Best.aspx Rand.org, (2002).Mortality and Sample Selection: Reply to Noymer | RAND. [online] Available at: https://www.rand.org/pubs/reprints/RP1000.html [Accessed 1 Jul. 2015]. Statmethods.net, (2015).Quick-R: Power Analysis. [online] Available at: https://www.statmethods.net/stats/power.html [Accessed 1 Jul. 2015]. Yu, D. (2015).Threats to validity of Research Design. [online] Web.pdx.edu. Available at: https://web.pdx.edu/~stipakb/download/PA555/ResearchDesign.html [Accessed 1 Jul. 2015]. Fao.org, (2015).6 BASIC STATISTICAL TOOLS. [online] Available at: https://www.fao.org/docrep/w7295e/w7295e08.htm [Accessed 1 Jul. 2015].

Organic vs industrial food free essay sample

Organic foods, although stereotypically known for having a bland taste or having no taste have been shown to improve ones quality of life be decreasing some health risk such as cancer or heart disease. If you haven’t realized it, organic fruits and vegetables taste better, and the flavor is crispier. The health consequences of genetically modified food, when examined closely, will convince you to change your eating habits. The shelf life of food depends on four main factors: formulation, processing, packaging and storage. Change any one of these conditions and you can change the shelf life for better or worse. Shelf life has many attributes: bacterial control, color stability, yeast and mold inhibition, flavor stability, textural stability and aroma stability. The appearance of shelf-life problems can be wide, as well, including oxidative browning, oxidation of flavor compounds, or liquescence. To increase the shelf life of more unstable foods, such as low-sugar jam, low-salt condiments, low-oil salad dressings, prepared fresh produce and deli meats, food companies may take steps to reduce bacterial load from ingredients before they process the final food. We will write a custom essay sample on Organic vs industrial food or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To grow, thrive and survive, microbes need a friendly environment; this usually includes moisture. Lowering moisture creates a hostile environment for bacteria by decreasing the available medium for them to grow in. There are a number of new ingredients to help regulate water activity in foods with a reduced fat phase. â€Å" Generally, the water activity of a minimally processed food needs to be about 0.07 or lower, water has an a W rating of 1.00, and most products preserved with sugar, measure about 0.07, with the excess water bound so that bacteria are under osmotic pressure too great to survive(Katz, February 4, 2006).† Whenever you buy food, you have decision to make: Healthy or cheap, organic or industrial. If organic food was not so expensive, that decision would be easy, everybody would buy organic food, for a healthier body. Unfortunately not everybody can afford it, making it look like healthy food is becoming a  luxury good. In the rush to produce more and more food for the people on this planet, chemicals came into play. Farmers begin by trying to sell the highest percentage of their crop and therefore often use pesticides, gen-manipulated corn, chemicals etc. The farmers investment in pesticides, hormones, and chemicals tends to pays off, earning more, their fruits look better and costumers are happy with huge pest fee fruits and vegetables. When a farmer says no to chemicals, he runs the risk of losing a harvest because of pests. The only way to compensate the cost is a higher price for organic food. You cant ask everybody to pay higher prices, and a lot of people would starve to death without the use of chemicals which protect harvests against pests. Every time you eat something, you consume pesticides, these substances are added in order to produce and sell more efficient. Fortunately there are strict rules for the use of chemicals. Organic foods are produced following practices described in the USDA National Organic Program (NOP), a marketing program with a certification process throughout the production and manufacturing chain. The NOP describes the practices that are required for labeling a product â€Å"organic,† but it does not address nutritional benefits or food safety issues. Even when you buy organic food, you are consuming these substances, but the bar is set at a different height and you are consuming less harmful substances that could be particularly hazards for high-risk groups such as pregnant women, infants, young children and farm worker households. Since organic food is not prepared using chemical fertilizers and pesticides, it does not contain any traces of these strong chemicals and might not affect the human body. People strongly believe that organic food tastes better than non-organic food. The prominent reason for this belief is that it is produced using organic means of production. Further organic food is often sold locally resulting in availability of fresh produce in the market. So how bad is industrial food? Let’s take a look; there are maximum residue limits on all pesticides and chemicals. The department of health determines how much of each substance is ok. Eating organic food lowers the risk of getting hit by a similar scenario, but its not a 100% guarantee (Are Organic Foods Better for You. 2010). However, getting seriously sick from cheap food is not that high of a risk as long as you read food labels you can eat cheap and healthy at the same time? If you are eating organic food only, you are  still eating unhealthy foods. Almost everyone is aware that foods grown according to organic principles are free from over exposure to harmful pesticides, but that is only one small aspect. A larger part of organic agriculture is the health of the soil and the ecosystem in which crops are raised. Organic farmers know that healthy, live soils significantly benefit crops. Synthetic chemicals such as herbicides, pesticides, and/or fast acting inorganic fertilizers applied to or around crops interrupt or destroy the micro biotic activity in the soil. Organic farming reduces groundwater pollutants, decreases pesticides that can end up in your drinking glass; in some cities, pesticides in tap water have been measured at unsafe levels. The Farmer’s Market is a growers’ market, meaning everything in the market is homegrown, but Richard Bowie, an experienced organic grower is not convinced that all the food being sold is homegrown. â€Å"The market’s slogan ‘100% Homegrown makes us different’ is used as a gimmick, said Bowie† (Shreve, October 3, 2011). Vendors have been seen carrying produce and selling it to other vendors at the market bringing the term organically grown in to question and without certification, and but by law they cannot say they are a certified organically grown vendor. Most vendors cannot afford the certification process and want consumers to look past the term organic there for focus on the soil used or nutrients used. Almost everyone is aware that foods grown according to organic principles are free from over exposure to harmful pesticides, but that is only one small aspect. A larger part of organic agriculture is the health of the soil and the ecosystem in which crops are raised. Organic farmers know that healthy, live soils significantly benefit crops. Synthetic chemicals such as herbicides, pesticides, and/or fast acting inorganic fertilizers applied to or around crops interrupt or destroy the micro biotic activity in the soil. Organic farming reduces groundwater pollutants, decreases pesticides that can end up in your drinking glass; in some cities, pesticides in tap water have been measured at unsafe levels. We should choose farming methods that truly address our real concerns safety and sustainability, not simply methods that satisfy an arbitrary marketing label. To whatever extent these practices include methods that are permitted under organic rules. But theres never a case when a safe, mo re efficient, and sustainable modern technology that feeds more people worldwide should be disallowed for no logical reason. Eating â€Å"organic† alone doesn’t guarantee 100 percent healthy .The truth is that most Americans eat so badly that we get most of our calories from soft drinks, more than we do from vegetables; the top food group by caloric intake is â€Å"sweets†; and one-third of nation’s adults are now obese. It’s not unimportant, but it’s not the primary issue in the way Americans eat. To eat well, says means avoiding â€Å"edible food-like substances† and sticking to real ingredients, increasingly from the plant kingdom. There’s plenty of evidence that both a person’s health as well as the environment’s will improve with a simple shift in eating habits away from animal products and highly processed foods to plant products and what might be called â€Å"real food.† From these changes, Americans would reduce the amount of land, water and chemicals used to produce the food we eat, as well as the incidence of lifestyle d iseases linked to unhealthy diets and greenhouse gases from industrial meat production. And the food would not necessarily have to be organic, all it takes is paying attention to what you eat and read your labels more closely. Participation on our part to be more aware of what we buy and to raise our voices, if need be. We can let our opinions be known even in the simplest ways. A good example is when we shop, if there is no substitute for the product we need, let the store owners know, they will surely change their products. Organic food is better as it uses natural farming techniques. It is similar to preferring natural remedies when suffering from a disease as compared to eating chemical antibiotics. So, the question of organic foods vs non organic foods; which is better, is clearly answered. Organic food surpasses the conventionally produced foods.

buy custom Brookshire Brothers Innovative Concept essay

buy custom Brookshire Brothers Innovative Concept essay Happy customers stay to be yours and not someone elses. Many business gurus and heads of customer care departments of successful companies concur that the most fundamental aspect of a company does not only lie in having a good product, but also the ability to provide clients with a desirable level of service (Garry, 2011). The reason for running a business after all is to make profits and it therefore it makes sense to take care of the customer. Good customer care service is an innovative concept because it is one of the most neglected areas of management. Innovation concept A company has to provide excellent customer care so that it can distinguish itself from the products and services that its competitors provide. The customers should believe and see that the customer service they are being offered gives them the overt benefit. The Brookshire Brothers can for example say that the instant oatmeal that they sell has cancer- fighting properties as observed in three out four people who took the particular oatmeal that they sell, constantly. Another innovation concept requirement is that the concept should be feasible and hard to reproduce. The power engine of any business is customer care and this is what makes it a priority. All companies have a customer care service but Brookshire Brothers can make their customer service hard to copy by going an extra mile and giving them comfort that cannot be imitated by others. Companies need a regular flow of income to keep them in business and for this reason it is feasible idea and easy to implement. Once the customers are satisfied with the services that they are being given, then the entire organization will have an excellent customer care system. The returns of good customer care exceed its costs because a company that delights in giving good service to its customers retains 6he old customers and attract new ones. This will in turn create a good image of them in blogs, in the media and in forums, subsequently leading to higher profits. The cost of attracting new customers is much higher than the cost of retaining existing customers. One of the main pointers of a strong value proposition is that it gives itself to being spoken in simple and clear terms, and very briefly. It is important that a business has a unique value proposition, lest they get lost in a sea of other companies with similar value propositions. Customer service is a great way of achieving a value proposition, but it should be stated in a way that it will for example take complete ownership of the problems of their customers and solve them, so that they do not have to worry.an example of a value proposition is we take complete ownership. Customer service has the ability to offer a complete value proposition because it touches on all aspects of the business. The customer care service also handles and organizes the many elements that make up an effective customer care structure. They deal with pricing strategies, the human aspect of customers, policies, systems and technology. They especially play a fundamental role in improving the policies and systems to desirable levels of the customers. This is what makes customer care have a complete value proposition (Amato-McCoy, 1999). No customer is interested in customer service system that has no intrinsic worth, regardless of whether it is the best. A company that goes that extra mile to please and give good service to meet the needs of its customers is hard to imitate because what is seen on the outside is the excellent customer service, but the rigorous procedures that they have used to get there remains unknown. A good example of how good customer care service sells unique is how it solves its problems, frustrations and challenges. The exceptional selling proposition that they give that guarantees to take care of their needs such as pick up their customers therefore saving them trouble of having to hire cabs i s unique and hard for other companies to imitate, because if they want to, they will have to go through rigorous processes starting from the administration downwards, for such a proposition to be approved, implemented and be a success. Company, products and markets Brookshire brothers , is a company that was established in 1921, but later on split into chains of stores that now deal with a variety of products, which include; food , groceries and tobacco products and the distribution of gas. The Brookshire Brothers Company in Dallas, Texas is widely known for the excellentand friendly services that they offer, clean stores and technological innovation. The companys mission is to build an all-inclusive equity in the company by making its employees loyal, and these employees will in turn give good service to their customers, thereby improving their public image (Pederson, 2009). Their objective strategy is to provide their customers with a level of service that cannot be found anywhere else in their locales. This Brookshire Brothers Company deals with groceries and therefore runs several grocery stores. The product line of their chain stores includes food and food complimentary items, fresh produce, dairy items. They also handle sea food, bakery g oods, frozen foods, canned foods and fresh farm produce. Some of the labels of the food products that they sell are Hy Top and Better Valu. Company Fit Their customer care concept of prioritizing the needs of their customers augurs well with the companys mission and strategic objectives of friendly services, clean stores and at the prime of technological innovations. All these efforts are geared towards ensuring that the customers get the best of the services they can offer because the core of their business is to take care of their customers. They therefore rely on their human capital to fulfill their vision, mission and strategic objectives. These people are trained on strong customer orientation and quality products and services.in doing this, they have successfully guarded against lack of service and courtesy to customers. They value their customers as they know that the value of bringing in new customers is almost five times higher than the value of keeping old ones. So instead of going to look for new customers, they give the best of their services to the older ones and these ones will go and paint a good image of the company and in this way they attract new customers. In the end their mission and vision statements of great customer service makes their sales soar, brings more people, gives them the chance to repeat business with their regular clients, and get value from them. Intended Target Market and Competition The company has a number of small and large markets like the population around Dallas. They also have formal markets for example the large supermarkets in Dallas which provide a reliable market for their products (Chain Store Age Executive, 1991). Moreover, they sell their merchandise to individuals through their retail and supermarket stores in Arkansas, Texas, and Louisiana. They also do it through e-commerce websites. The company offers excellent customer service and their products are suited to the needs of their customers. They have banked on this because other companies do not give such quality service and a wider range of products to their customers; neither do they give priority to the desires of their clients. Product, Service and Process Some of their unique products are French, Indian and Mediterranean delicacies, products that other groceries do not stock or hardly ever have. They for example stock Hispanic delicacies and have even published these foods in magazines, to cater for the growing Hispanic population in Texas. They also beat the price listings of their competitors, giving customers value for their money. One such service is that they have incorporated into their customer care service the concept of self-service, such that instead of having the customers place their orders to the clerks to fill them, they can walk in and chose what they need. This encourages their customers to have a look at all that they have, then made informed choices. This has helped them cut on expenses and has helped build a stronger customer base. They also have belts that transport the goods bought, so that the customers find them packed .very efficient indeed. Such a concept has yet to be adopted by similar stores and this is their selling point. They also deal with a wider variety of groceries, larger volumes and at lower prices. They ensure that their customer care representatives give friendly greetings to all their customers when they check in to the store and heartfelt greetings from the employees they encounter as they shop, from the stockers to those at the counter. The company does not only benefit, but the customers do as well. By offering a wider range of groceries, the customers are now able to comfortably choose what goes well with them. Furthermore, their customers also save some money as the prices on goods are cut. The good customer care gives them a big llead against their competitors (Lehbar, 1963). Competitive Differentiation The customer care service that Brookshire Brothers Company offers is different from the competitive offerings of other companies because these companies do not give the attention to the quality of services they give. Many managers and executives always pin down customer services to a particular standard that cannot be easily changed. However, such services should be made variable because good customer care is a relationship building tool. This is what the Brookshire Brothers Company realized and has used it to their advantage. They have been able to connect emotionally with their customers and this is what has given them edge over their competitors. They have used the concept of under- promising and over- delivering. Their customers have therefore realized that the level of service that they are being given is higher than what they expected. Their friendly customer service has earned them sustainable competitive advantage and subsequently, their performance has improved. They have also cut on their costs and the speed at which they offer their services is effective. Their customers are satisfied by the way they are handled they rarely take their businesses elsewhere (Doherty, 2003). This has earned them a growing number of customers because they have made customer satisfaction a major factor in the decisions that they make concerning their products. Critical Risks and Limitations Despite all the benefits that the Brookshire Brothers Company has earned, they should not overlook it as it has risks as well. Todays environment has its challenges. Customer care service must cater for the needs of all its customers, from the casual observer to its senior most clients. This poses a challenge because the customers are so many and they all want their needs to be well catered for and the company may not be able to keep such a relationship consistent at all times. One disgruntled customer may ruin their image and this will cost them business. The aspect of customer service also covers a very wide range of activities. It involves listening to the needs of clients carefully, giving them feedback as soon as possible, give priority to their views, look into their complaints, have interpersonal relationships with them and ensure a happy existence at all times. This is very demanding and the company might end up eating into their profits to satisfy their customers, yet the business does not return the money spent. It also requires human resource which is quite a task to find especially representatives who can deliver. The other challenge is delivering customer value. Some customers give very unique and specific desires that sometimes overwhelm the service providers as they have to make big sacrifices. Brookshire brothers also find it quite a challenge to giving possession utility. Moreover, the concept of the marketing versus the selling concept is a challenge for them because they have products that are not selling and so they have to adopt measures that will make the product sell. Such measures include cutting the prices or more advertising. They therefore should balance between the efforts that they make to give them an appeal to their customers taking care not to concentrate much on one aspect like customer care. They should for example have consistent branding and product quality (Garry, 2011). Conclusion Brookshire Brothers Company has experienced such a steady growth since it was started. This is because it sought to beat its competitors by having strong base and friendly customer care service. Their aggressive hospitality has put them at the top of their league and in return they have realized great profits. It has however taken them more than friendly customer care service to get where they are today, because they had to diversify their operations to counter the emerging competition. They have given priority to innovations especially regarding customer care which was very important if they had to increase its image especially because they are facing a greater number of competitors. Their business has not been without challenges though; they have run into losses trying to satisfy the specific needs of their clients. Because they deal with perishables, their products have gone bad leading to losses. Their prices of their dairy products sometimes hit rock bottom yet they have to be deft enough to explore other opportunities. Despite all this, they have managed to remain at the top. Buy custom Brookshire Brothers Innovative Concept essay

Easy Last-Minute College Halloween Costumes

Easy Last-Minute College Halloween Costumes Halloween is a highlight of the fall semester on any college campus. Its your chance to take a break, have fun with friends, and get  a little weird. What if you didnt have time to plan your Halloween costume? If youre like most college students who have  too much stress and not enough time, you probably waited until the last minute to figure out what to be for Halloween. Luckily, there are several great ideas that are quick, easy, and cheap (or free). They simply require a little imagination. Dress up as Your Roommate No matter what your roommate is into, take their signature look and amplified it (with kindness, of course). This is even better if you both go together while dressed as each other. Simply borrow your roommates clothes and an accessory or two, vamp it up a bit, and off you go. Ladies, is your roommate into bags? Grab several of her faves and head out. Guys, does your roommate always wear sports shirts? Put on several and show them off during the evening, maybe even rotating them as the night goes on.   It should go without saying that youll need your roommates permission. Its also a good idea to be sensitive to hurting any feelings because you dont want to damage your relationship. But if youre both into it, it can be a fast costume fix. Get to the Thrift Store Head down to the local thrift store and piece together a quick costume. They have all kinds of great finds and its even better around Halloween. Grab some funky, retro, or fancy clothes, it really doesnt matter and the more creative you get, the better. You can even pick up a few options without worrying about spending too much. Keep in mind, too, that you dont necessarily need to have an idea before you get to the store. Going in with an open mind might be the best way to approach things. That way, if you see something that looks interesting, youll be more likely to let your creativity flow. Go as a Group If youre going out with a group of friends, work together to find a costume. You can dress like the cast from a recent movie, a group of flight attendants and pilots, or the members of todays hottest  band. Any of these costumes are easy to put together. Its often a matter of adapting clothes you already have or running to the thrift store for a few special pieces. Since youre going as a group, you wont need as many accessories as you would if you were responsible for your own attire. Dress as a College Movie Character You may not have thought about it, but you have an entire room full of props for a college student. Vamp it up and go as a college-aged character from a movie. It can be a classic (Bluto, anyone?) or whatever is hot at the moment. Either way, its an easy fix if you dont have a costume and takes just a few minutes to put together. Cant think of a character to go as? Have fun with the college student look. Give yourself the stressed out, up all night studying look with messy hair, a backward shirt, mismatched shoes, or whatever. Get weird, have fun, and see what you come up with.

Propaganda Term Paper Example | Topics and Well Written Essays - 1250 words

Propaganda - Term Paper Example Firstly, the total can be understood as a function of the effect of the entire message. Lowe’s provided on its handouts the following quote, â€Å"To honor our armed forces, Lowes will be providing customers will complimentary bumper stickers that offer a simple ‘Thank You’ to our troops. A limited quantity of ‘Thank You’ stickers, with an image of the American flag, will be available in-store during the veterans day weekend.† The totality of this message, although simple, has various levels of meaning that help to explain why such a symbol serves as a piece of propaganda (Collins 15). Though further meaning will be extrapolated from each of the words that this statement entails, it is important to weigh the statement from its total meaning. Two main thoughts are therefore passed to the reader. The first of these is that it is their responsibility to honor sacrifice. The second is that Lowe’s is performing this service by virtue of its u nderstanding of the role it plays as a community leader. Secondly, the particular piece of propaganda must be understood with relation to the time that it appeared. Firstly, this understanding of time is with relation to the time of year that the bumper stickers appeared; that of Veteran’s Day. Thus, the powerfully evocative effect is that one understands this particular part of the year/season is important and should necessarily be noted by both shopper and retailer alike. It is worth additionally noted that implied within this form of propaganda is the distinct understanding the sacrifices of the troops that are being â€Å"thanked† allows us to enjoy the American way – capitalism, low prices, and a warehouse full of choices. Although none of this is directly printed, the implied levels of meaning are most certainly extant. Likewise, the element of time relates to some other concurrent